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Without Boomers Leading the Way, Marketers Must Try New Tactics as Recession Ends - Media Buyer Planner

by @ 2:53 pm on March 9, 2010.

Brandweek Magazine

Without Boomers Leading the Way, Marketers Must Try New Tactics as Recession Ends
Media Buyer Planner
For the first time in the last three recessions, it will not be Baby Boomers at the heart of the economic recovery, because the recession has taken a bite
Study: Shopper Behavior to Change PermanentlyBrandweek Magazine

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